Be surprised: Sengled inaugurates European headquarters in Dusseldorf

New offices to emphasise the significance of the European market

Düsseldorf, 25 June 2015. Sengled, a leading manufacturer of innovative smart lighting solutions for the smart home, has inaugurated its European headquarters in Dusseldorf's Boehlerstraße. The company celebrateed the opening of the branch under the new brand claim "Be Surprised" with invited guests from politics, economy, science and media as well as partners and customers from all over Europe. Amongst the guests was Dusseldorf’s Senior Mayor Thomas Geisel (SPD), who expressed great pleasure in his speech to welcome another innovative and promising business in his city. After having started the sales activities in Germany, Austria and Switzerland at the beginning of the year and the recent launch in the Benelux countries as well as in France and the UK, today's opening is an important milestone for the development of the brand presence in Europe.

With the ceremonial opening, after Asia and the USA smart lighting specialist Sengled now also has offices in Europe, the next important growth market for smart home products. At its headquarters in Düsseldorf, the company concentrates all sales, marketing and finance functions for the European business. In several demos stations within the office, Sengled also offers rooms for product trainings and hands on experiences with its products. The management of the brand lies with Toni Cheng who has recently been appointed CEO.

Showroom Düsseldorf

"I am pleased to inaugurate our European headquarters today. The new premises reflect the creative and innovative genes of the brand Sengled and offer our team a suitable environment to realise our ambitious company goals. The location Düsseldorf is ideal for us as from here we have short distances to our national and international partners and are able to quickly reach all important European markets. This way we ensure that our regional partners receive the best-possible support in the implementation of our sales and marketing activities", comments Toni Cheng, CEO Europe at Sengled.

"After the successful launch in Asia and the USA, our particular attention will now be paid to the development of the European market. Here, we have registered great interest in networked electronics and smart home applications and see great potential for Sengled in these areas", adds Richard He, Vice President Global Sales & Marketing at Sengled. "Therefore, it is important to us to live up to the significance of this market with the opening of the new offices. At the same time, we are creating important foundations to continue to set the course for growth together with a powerful team as well as our partners and employees".


About Sengled

Sengled is a leading provider of innovative lighting solutions based in Shanghai. The company has branches in several European countries and the USA, owning approximately 200 worldwide patents. Sengled specialises in the manufacture of LED products for business and private customers worldwide and offers high-quality as well as energy-efficient alternatives for conventional light bulbs. Sengled's LED solutions are the lighting solutions for the 21st century: They facilitate a new perception of lighting and guide the way into an energy-saving and cost-efficient world of luminosity. The company works according to the maxim of developing innovative products that have no unnecessary environmental impact during the manufacturing process. At the same time, its products feature long product life cycles, first-class light output and high efficiency.